Insights
Fresh from the team.
Practical thinking on websites, online stores and paid advertising.
Social Fever Insights19 Oct 2026 · p.2WebsitesWhat actually makes a website convertA good-looking website gets attention. A website that converts turns that attention into enquiries, bookings and sales. The difference is rarely one big idea.
Continued on page 2 →Social Fever Insights19 Oct 2026 · p.3E-CommerceShopify product pages that sellYour homepage gets the compliments, but your product pages do most of the selling. Shoppers land on them straight from search or an ad.
Continued on page 3 →Social Fever Insights19 Oct 2026 · p.4PPCFix your tracking before you touch your adsBefore we change a single bid, keyword or audience in a new account, we check the tracking. Otherwise every decision is a guess.
Continued on page 4 →
Continued on page 2 →Social Fever Insights19 Oct 2026 · p.3E-CommerceShopify product pages that sellYour homepage gets the compliments, but your product pages do most of the selling. Shoppers land on them straight from search or an ad.Continued on page 3 →Social Fever Insights19 Oct 2026 · p.4PPCFix your tracking before you touch your adsBefore we change a single bid, keyword or audience in a new account, we check the tracking. Otherwise every decision is a guess.Continued on page 4 →